In particular, celebrities from the Korean entertainment industry stole the show as they were the center of everyone’s attention, as thousands of fans cheered for them. At the center of attention were BTS’s V, BLACKPINK’s Lisa, and Korean actor Park Bo Gum.
When they waved their hands at their fans on the balcony, the crowd went crazy as many people shouted and cheered for them. These three stars received an explosive response from the crowd and even surprised the figures from the fashion industry. LVMH Moët Hennessy chairman Bernard Arnault and LVMH Fashion Group CEO Sidney Toledano recorded the scene, amazed by the heat of the crowd.
It has been reported that V was personally invited to Paris by Celine’s creative director Hedi Slimane. Hedi Slimane is a world-famous fashion designer who has worked at Dior Homme and Saint Laurent. Lisa, as Celine’s global ambassador (goodwill ambassador), even appeared on the runway at the 2022 Spring/Summer 2022 Celine Fashion Show in Nice, France, last year.
This explosive response of K-pop fans even continued on social media as hundreds of fans shared videos and photos of these celebrities using hashtags such as “Lisaxceline” and “taehyungxceline.” These celebrities from the Korean entertainment industry quickly trended worldwide with over hundreds of thousands of shares through social media platforms such as Twitter.
Likewise, many celebrities from the Korean entertainment industry and Korean celebrities are taking over the fashion industry as many of them have been named global ambassadors for luxury brands.
KANG DONG WON FOR LOUIS VUITTON
The 2023 Spring/Summer Paris Men’s Fashion Week is the first global fashion event held after the easing of social distancing and the popularity of Korean celebrities was particularly remarkable. Actor Kang Dong Won, who has been active since the release of the movie ‘Broker’ recently, was also selected as Louis Vuitton’s new global ambassador and attended the Louis Vuitton 2023 Spring/Summer Men’s Show on June 23rd. Singer HyunA, who was selected as Loewe’s global ambassador last year, also attended the Loewe 2023 Spring/Summer Collection held on June 25th with Dawn.
Recently, the influence of stars in the Korean entertainment industry has been growing. All the members of BLACKPINK are global ambassadors of famous and renowned luxury brands such as Chanel, Dior, Cartier, Saint Laurent, Celine, Bulgari, and Tiffany & Co.
Additionally, British brand Burberry selected Korean soccer player Son Heung Min as its global ambassador. Burberry explained on June 13, “Son Heung Min has worked hard to achieve his dreams since childhood, which is in line with Burberry House’s beliefs of ‘discovering new possibilities and ‘the power of imagination beyond limits.”
SON HEUNG MIN FOR BURBERRY
Fashion industry insiders agree that the most important quality of an ambassador is “Influence.” Therefore, many K-pop stars are being asked to become global ambassadors of luxury brands thanks to the immense influence they have on younger generations. The fact that they exert great influence on digital media such as social network platforms is considered to be one of the major factors they are being selected as global ambassadors.