According to the Korea Institute of Corporate Reputation’s big data analysis for July, BLACKPINK ranks first for group brand value, followed by IVE ranking second and fromis_9 ranking third.
BLACKPINK continues to top the chart with a brand value index of 3,133,666, a small 6.06% decrease from their index in June.
Charting closely in second is IVE with an index of 3,120,003, a slight 2.99% decrease from their index in June.
In third place is fromis_9 with 2,882,432, a whopping 180.45% increase from their index in June.
The big data analysis showed terms that were most commonly linked with BLACKPINK were “Model, Comeback, Breakthrough” On the other hand, the keyword analysis of the member see “Lisa, Instagram, Fashion Show,” as the most commonly searched term.
Among the top 30 are:
OH MY GIRL
Check out the institute’s full data analysis below!
Blue: Participation Index
Red: Media Index
Green: Communication Index
Purple: Community Index
Green Line: Brand Value Index